The European Parliament has adopted a sweeping update to the EU’s toy safety framework, introducing stricter chemical bans, mandatory digital product passports, and reinforced oversight of online marketplaces. The new regulation aims to significantly reduce the number of unsafe toys entering the European market and strengthen protection for children across the EU.

Despite having some of the world’s most advanced safety standards, unsafe toys continue to reach consumers—particularly through online purchases and imports. In 2023 alone, the EU imported €6.5 billion worth of toys, 80% of which came from China. Alarming data from the EU rapid alert system shows toys are the second most frequently notified dangerous consumer product, highlighting the need for stronger safeguards.

Stronger Chemical Restrictions

The revised rules extend the EU’s existing ban on carcinogenic, mutagenic, and reproduction-toxic substances (CMR) to include chemicals known to be especially harmful to children. Newly prohibited substances include:

• Endocrine disruptors
• Respiratory toxins
• Skin and organ-toxic chemicals
• PFAS (“forever chemicals”)
• High-risk bisphenols

Additionally, allergenic fragrances will be banned in toys for children under three and in any toy meant to be placed in the mouth.

Expanded Safety Assessments by Manufacturers

Before entering the EU market, every toy must undergo a comprehensive safety assessment covering:

• Chemical, physical, mechanical, and electrical risks
• Flammability, hygiene, and radioactivity
• Risks associated with digital features, including potential effects on children’s mental health

Manufacturers will be required to consider the specific vulnerabilities of children when designing and testing products.

Digital Product Passport for All Toys

A major innovation in the new rules is the introduction of a Digital Product Passport (DPP), displayed through a QR code or similar technology. The DPP will:

• Confirm toys’ compliance with EU safety rules
• Streamline customs inspections
• Improve traceability across supply chains
• Give consumers quick access to warnings and safety information

This is expected to significantly reduce the circulation of unsafe toys and accelerate enforcement.

Clearer Responsibilities for Industry and Online Marketplaces

The regulation reinforces obligations for manufacturers, importers, distributors, and service providers. Key requirements include:

• Providing clear and easily understandable safety warnings
• Taking immediate corrective actions when risks are identified
• Notifying authorities and consumers without delay

Online marketplaces will also see major changes. They must redesign their platforms to ensure sellers can display CE markings, safety warnings, and DPP information. Under the Digital Services Act (DSA), any toy lacking these requirements will be treated as “illegal content.”

A Win for Consumers and Industry

Rapporteur Marion Walsmann (EPP, Germany) welcomed the adoption, stating:

“With the new toy safety regulation, Europe is sending a clear signal: safety must not be left up to chance. Modern requirements and fair transition periods allow companies to grow responsibly—while children can play carefree. This regulation is a win for consumers, manufacturers, and the future of our children.”

Implementation Timeline

Following publication in the Official Journal of the European Union, the regulation will enter into force on the 20th day. Member states and industry stakeholders will have 4.5 years to fully implement the new measures.

Background

EU toy safety rules ensure all toys—whether made inside the EU or imported—meet strict safety criteria before reaching consumers. All compliant toys must carry the CE marking. In 2023, toys accounted for 15% of all dangerous product alerts, with hazardous chemicals responsible for nearly half of these cases.