Introduction

Andrea Lisbona is the founder and CEO of Touchland, a modern personal care brand. She changed how people see hand sanitizer. Instead of a dull necessity, she turned it into a stylish everyday product. As a result, Touchland became a global lifestyle brand.

Early Life and Business Vision

Andrea Lisbona was born in Barcelona, Spain. From an early stage, she showed a strong interest in business and design. Later, she earned an MBA, which helped shape her strategic thinking. However, she noticed that many everyday products lacked creativity. This insight inspired her future venture.

The Idea Behind Touchland

Lisbona saw a clear problem in the hygiene market. Hand sanitizers worked well, but they looked boring and felt clinical. Therefore, she decided to create something different. Her goal was simple: make hygiene products people enjoy using.

Launching Touchland in the U.S.

Touchland officially entered the U.S. market in 2018. It launched through a Kickstarter campaign, which quickly gained attention. Within a short time, the campaign exceeded its funding goal by over 450%. Because of this success, Touchland proved there was strong demand for design-focused personal care.

Redefining the Hand Sanitizer Category

Touchland stood out for several reasons. First, it featured sleek and modern packaging. Second, it offered fresh, pleasant scents. Moreover, the formulas included skin-friendly and moisturizing ingredients. As a result, the brand turned hand sanitizer into a lifestyle accessory.

Growth and Retail Expansion

As Touchland grew, its popularity spread through social media. Consequently, the brand attracted a younger audience. It soon entered major retail stores such as Sephora, Ulta Beauty, Target, and Amazon. This expansion strengthened its position in the beauty and wellness space.

Acquisition by Church & Dwight

In 2025, Touchland reached a major milestone. Consumer goods giant Church & Dwight announced its acquisition of the brand. The deal was valued at around $700 million, with possible earn-outs raising it further. Despite the acquisition, Lisbona continued to lead the brand. This ensured Touchland stayed true to its original vision.

Leadership Style and Brand Mission

Andrea Lisbona believes that design and function should work together. Therefore, she focuses on innovation, simplicity, and user experience. Her mission is to make everyday routines more enjoyable. Through Touchland, she continues to challenge traditional personal care norms.

Conclusion

Andrea Lisbona’s journey shows the power of clear vision and smart branding. By rethinking a simple product, she built a globally recognized company. Today, Touchland stands as proof that even small ideas can create big impact.