Amazon’s 2024 Holiday Campaign Highlights Kindness with Classic Anthem
Amazon’s 2024 holiday marketing campaign, launched internationally this week, taps into themes of kindness, connection, and the power of dreams with a touching new ad. Featuring Burt Bacharach and Hal David’s classic song “What the World Needs Now Is Love,”…
Apple’s ‘Mac for Students’ Campaign Celebrates Japan’s University Innovators
Apple’s “Mac for Students” campaign, unveiled on January 2 during the iconic Hakone Ekiden marathon relay, celebrates the extraordinary talent emerging from Japan’s university circles—student-led teams who are pushing the limits of innovation across a wide range of fields. From…
Oriental Watch Company Celebrates Hong Kong’s ‘Timekeepers’ in Powerful New Campaign
Hong Kong’s Oriental Watch Company is unveiling a striking new campaign that encourages reflection on time, showcasing those whose work is rooted in devotion and craftsmanship. The ‘TAKE YOUR TIME with The Timekeepers’ campaign invites viewers to slow down and…
Myntra’s New Campaign Highlights M-Now Delivery Riders in Trendy Fashion Statements
Myntra, one of India’s leading fashion e-commerce platforms, has taken an innovative approach to marketing its services by featuring the faces of its M-Now delivery riders in its latest campaign. Launched in December 2024, M-Now is Myntra’s 30-minute delivery service…
LISA Debuts as the Face of Louis Vuitton’s Spring 2025 Campaign
LISA, known for her groundbreaking influence in the K-pop world, is now making waves in the fashion industry with her debut as the face of Louis Vuitton’s Spring 2025 campaign. Her partnership with the luxury fashion house reflects her evolving…
Amul’s Floating Stories: Honoring Rural India’s Unsung Dairy Heroes
In a world that often overlooks the quiet resilience of rural women, Amul, the world’s largest farmer-owned dairy cooperative, introduces “Floating Stories,” a unique initiative honoring the extraordinary contributions of women dairy farmers. These women, numbering 3.6 million, are the…
Label Earthen: Weaving Tradition and Modernity Through Colours
In the crowded digital landscape, Label Earthen emerges as a distinctive voice, harmonizing nostalgia with modern aesthetics. Founded by Priti Shekhar in 2019, the brand captures the essence of India’s heritage through minimalistic designs, vibrant colours, and artisanal craftsmanship. Label…
Sharpener Design Studio: Crafting Impactful Brand Stories in India
Sharpener Design Studio, founded by Bianca D’Sa and Hetal Ajmera, has become a beacon of creativity and innovation in India’s design industry. Fueled by a shared passion for impactful storytelling, they left established advertising careers to pursue a vision where…
Why Venture Capitalists Should Champion Brand Storytelling
In today’s crowded startup ecosystem, innovative products alone are no longer sufficient to secure success. Startups must craft compelling narratives to capture the attention of customers, talent, and investors. This makes brand storytelling a strategic imperative for venture capitalists (VCs)…
Meet Lucknow’s Wealthiest Entrepreneur, Manoj Bhargava
Manoj Bhargava is widely celebrated as Lucknow’s wealthiest individual, with an impressive net worth of ₹12,580 crore. As the founder of the globally successful 5-Hour Energy drink, Bhargava has carved a niche for himself as an entrepreneur and philanthropist with…