Virat Kohli and Puma: How Star Power Helped Shape a Sportswear Giant
Virat Kohli’s association with Puma stands out as one of the most impactful brand partnerships in Indian sports marketing. More than a typical endorsement deal, it was a long-term collaboration that helped Puma strengthen its position in India while giving…
Deepika Padukone: The Face of Nykaa and a New-Age Beauty Icon
Deepika Padukone’s association with Nykaa goes beyond celebrity endorsement. It reflects a shared vision of confidence, inclusivity, and redefining beauty for modern India.