Salesforce Brand Story: Powering Customer Success Through Innovation
The Salesforce brand story highlights how innovation, trust, and customer success transformed Salesforce into the world’s leading CRM platform.
Virat Kohli and Puma: How Star Power Helped Shape a Sportswear Giant
Virat Kohli’s association with Puma stands out as one of the most impactful brand partnerships in Indian sports marketing. More than a typical endorsement deal, it was a long-term collaboration that helped Puma strengthen its position in India while giving…
Deepika Padukone: The Face of Nykaa and a New-Age Beauty Icon
Deepika Padukone’s association with Nykaa goes beyond celebrity endorsement. It reflects a shared vision of confidence, inclusivity, and redefining beauty for modern India.
Coke & Bhaturaaaah! How Diljit Dosanjh Turns Canteen Food Into a Brand Story
Coca-Cola’s Playful Take on Food, Fun, and Fizz Coca-Cola’s latest campaign with Diljit Dosanjh has all the right ingredients — humor, food nostalgia, and a fizzy dose of Punjabi flair. Through the campaign, Coca-Cola India strengthens its long-standing message: every…
Botree Software Acquires Spoors to Boost Field Automation
In a significant move to strengthen its position as a full-stack field execution and go-to-market platform, Botree Software has announced the acquisition of Spoors, a leading provider of mobile-first workflow automation solutions. The acquisition marks a strategic step forward in…
Future of Minimalist in Doubt After HUL Acquisition, Warns Bombay Shaving Company CEO
Big Brand, Big Risk? Deshpande Predicts Minimalist May Fade Post Acquisition The founder and CEO of Bombay Shaving Company, Shantanu Deshpande, has sparked intense discussion across India’s startup ecosystem by voicing serious concerns about the long-term survival of Minimalist, a…
Amul’s Floating Stories: Honoring Rural India’s Unsung Dairy Heroes
In a world that often overlooks the quiet resilience of rural women, Amul, the world’s largest farmer-owned dairy cooperative, introduces “Floating Stories,” a unique initiative honoring the extraordinary contributions of women dairy farmers. These women, numbering 3.6 million, are the…
Label Earthen: Weaving Tradition and Modernity Through Colours
In the crowded digital landscape, Label Earthen emerges as a distinctive voice, harmonizing nostalgia with modern aesthetics. Founded by Priti Shekhar in 2019, the brand captures the essence of India’s heritage through minimalistic designs, vibrant colours, and artisanal craftsmanship. Label…
Sharpener Design Studio: Crafting Impactful Brand Stories in India
Sharpener Design Studio, founded by Bianca D’Sa and Hetal Ajmera, has become a beacon of creativity and innovation in India’s design industry. Fueled by a shared passion for impactful storytelling, they left established advertising careers to pursue a vision where…
Why Venture Capitalists Should Champion Brand Storytelling
In today’s crowded startup ecosystem, innovative products alone are no longer sufficient to secure success. Startups must craft compelling narratives to capture the attention of customers, talent, and investors. This makes brand storytelling a strategic imperative for venture capitalists (VCs)…