LISA, known for her groundbreaking influence in the K-pop world, is now making waves in the fashion industry with her debut as the face of Louis Vuitton’s Spring 2025 campaign. Her partnership with the luxury fashion house reflects her evolving image, one that transcends music and enters the realm of high fashion.
The campaign was shot by the legendary Steven Meisel, with the set designed against the awe-inspiring backdrop of French contemporary artist Laurent Grasso’s works. Grasso’s paintings, particularly from his “Studies Into the Past” series, are a fitting complement to the grandeur of the Louis Vuitton collection, and they provide a striking juxtaposition between the past and future.
LISA’s campaign look channels the retro-futuristic vibe that defines Grasso’s art, blending bold styles with historical themes. The Spring 2025 Louis Vuitton collection itself was first presented at the Cour Carrée in October, where three distinct works from Grasso’s series were featured on the runway. These works, which highlight historical techniques, offer a rich narrative that resonates deeply within the campaign, blurring the lines between art, fashion, and culture.
Grasso, reflecting on his collaboration with Louis Vuitton, shared his admiration for Nicolas Ghesquière, the brand’s womenswear artistic director, and how the designer’s use of distinctive, significant locations for runway shows influenced his own work. “Places have a power and vibration, which I’ve tried to capture,” he said, a sentiment that resonates in the fusion of art and fashion in this campaign.
Ghesquière’s ability to blend pop culture with high fashion is also evident in the campaign, which features both LISA and Academy Award-nominated actress Saoirse Ronan. Grasso expressed his excitement about the “incredible cocktail” created by merging the world of pop culture with his historical artwork.
LISA’s partnership with Louis Vuitton began last summer when she was named an official brand ambassador alongside other global stars such as J-Hope, Sophie Turner, and Zendaya. This campaign marks a pivotal moment for LISA as she steps further into the global fashion spotlight.
For many of LISA’s fans, seeing their favorite idol featured in such a prestigious campaign is a thrilling milestone. Her status as a fashion icon is solidified as she seamlessly integrates herself into the worlds of both music and luxury fashion, showing that she is more than just a K-pop star.
The campaign also serves as a testament to the powerful impact of cross-industry collaborations. By aligning with Louis Vuitton and Grasso’s captivating artwork, LISA is not only extending her influence but also contributing to the ongoing conversation about the intersection of culture, fashion, and art.
In addition to showcasing her ability to transcend music and embrace high fashion, LISA’s Louis Vuitton campaign also highlights the cultural relevance of pop stars in the fashion industry. She exemplifies how musicians are increasingly shaping global trends and narratives, cementing their status as multifaceted cultural icons.
As Louis Vuitton continues to innovate and expand its influence in the luxury fashion world, LISA’s first campaign will undoubtedly be remembered as a pivotal moment in her career and a defining moment for the brand’s evolving aesthetic.
